Trade show exhibitors now have an AI-powered solution to help them solve the common challenge of forgetting or losing vital lead information gathered during trade shows, conferences, and other business events. Enter Backtrack, a retroactive audio recording mobile app created specifically for exhibitor booths by parent company Yac, developer of an asynchronous voice messaging platform for remote teams.
Designed to transform the way exhibiting professionals capture and recall crucial business interactions, the new app helps users accurately summarize and pull-out action items from conversations had in their booth, after which AI-generated summaries and transcriptions are automatically sent to their CRM. Besides ensuring that critical details are reliably captured and documented, Backtrack also enables users to snap a photo of a business card, scan a QR code on LinkedIn, or input an email address.
“Exhibitors spend over $10,000 to go to events, just to forget 90% of the conversations within a week,” explained Hunter McKinley, Backtrack co-founder and CEO. “Time and time again we hear from exhibitors that legacy lead capture systems aren’t helpful in that they don’t give the actual context of what they talked about with their leads. What makes [Backtrack] magical is it records backwards like a car dash cam, giving [exhibitors] the optionality to choose what they want to save, and not leaving them with massive 8-hour recordings.”
Backstory: After failing to impress investors in Silicon Valley and wishing they had captured and recorded the experience, Yac’s founders ––McKinley and Jordan Walker––began building the first version of Backtrack in 2018. However, the project was soon put on the shelf for the parent company’s flagship product, Yac, once it quickly raised venture capital funding of more than $10 Million with investors including GGV Capital and Slack (now Salesforce). When the Yac team found out that people were using Backtrack to remember trade show booth conversations, they transformed the app into an ROI tool for exhibitors in late 2023, officially launching the app at CES 2024.
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